Language matters. Many of us have heard that the Inuit (indigenous people of the Arctic) have at least 50 words for snow (though that idea is a bit overstated). We also know that politicians sometimes leverage word choice for marketing purposes, be it motivational or manipulative. For instance, the idea of being “pro-life” or “pro-choice” was the work of competing marketing strategies. Last week, in our Unpacked for Educators webinar, we debated the usage of the term “Zionist” vs. “Pro-Israel.” Regardless of where you fall out on any of the de...
